Been working on branding for Magnet Mouse, a new venture in baby clothing, and have just had some business cards printed by Moo.com.
They are double-sided and feature a lovely hand-drawn mouse illustration of the company mascot designed by Mouse Allen, the company founder and director. I considered that the mouse illustration would work really well down to a reasonably small-scale but at a very small-scale, for example clothing labels, it would be a little too complex to render effectively so we would need an alternative for such situations.
As a result I came up with an alternative logo incorporating the star from the wand of the mouse illustration with the first letter from company name.
I based a colour palette around the main teal colour they were keen to use for the business.
I’m also working on a new e-commerce website for them which will launch later in the year.